The American Advertising Federation recognizes the best-of-the-best in advertising.
What is the American Advertising Awards Competition?
The national American Advertising Awards program is the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising.
Sponsored by the AAF, the American Advertising Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. More than 40,000 total entries are entered and judged annually.
The American Advertising Awards are unique among advertising creative competitions. It is the only competition that includes three arduous levels of competition:
- Entries are first judged at the local level through competitions organized by nearly 200 ad clubs affiliated with the AAF.
- Winners from the local level advance to the second level of judging and participate in one of 15 district competitions.
- After district winners are selected, they advance to the third level of judging – the national finals.
ADDY Award winners truly represent the best of the best. With the American Advertising Awards, it is the size of the idea that matters most, not the size of the organization that created the work, nor the size of the budget behind it. This distinction elevates the American Advertising Award from virtually every other advertising competition.
The Student American Advertising Awards Competition
The American Advertising Awards Student competition is held concurrently with the professional competitions and is the largest student advertising competition of its kind. Although there are fewer categories, the student competition mirrors the three-tier structure of the professional competition.