As Group Creative Director for Critical Mass Chicago, JT Andexler is responsible
for leading more than 30 talented art directors, writers and designers in
developing extraordinary digital marketing experiences for industry-leading
clients such as Proctor & Gamble, Autotrader, Nissan, Moen, Tyco Electronics
and the Las Vegas Convention & Visitors Authority.
With over 14 years experience in the advertising industry, JT brings to the table
a desire to create amazing ideas that change the way people think about a
problem. He has led his team in developing truly exceptional brand experiences,
helping clients bring their brands to life for their audiences in a way they never
thought possible. From immersive 3D experiences for Hawker Beechcraft to
lighthearted sites for Chips Ahoy and Oreo to design work for the pharmaceutical
industry, JT has worked on successful projects in nearly every industry
imaginable.
JT studied commercial art, illustration, photography and graphic design at the
International Fine Arts College in Miami, Florida. Since 1995, JT has worked at a
number of prominent agencies including Digitas, Euro RSCG, and MARC USA,
and also taught design at the Miami Ad School in Miami, Florida. Prior to joining
Critical Mass, JT was a Creative Director at Razorfish, where he worked on both
Nabisco and Kraft brands including Oreo, Chips Ahoy, Planters Peanuts and
Crystal Light.
JT lives in downtown Chicago with his beautiful wife. When he’s not at work, he
enjoys pursing his own truly exceptional experiences: golfing, traveling, taking
photographs, and spending time with family
Marty Amsler
Vice President/Creative Director
Bailey Lauerman
The year was 1995. Following a record contract, two albums, and a European tour with his band, Marty Amsler was seeking a change. The question, “Is this what life is all about?” crept into his mind. The world of rock and roll had taken its toll and he realized it was time to hang up his bass and take a bath. With this change of direction, Marty began to see things more clearly and the answer to his question became obvious. Life...is about advertising.
14 years later, Marty has filled the spaces on his mantle previously reserved for Grammys with a slew of national and international advertising and design awards.
Fans can currently find him performing as creative director at Bailey Lauerman in Omaha.
He accepts requests.
Todd Berger
Creative Director
Cypher13
Todd Berger was born in Chicago, Illinois in 1975. He was fortunate to be blessed with a wonderful family. From a young age he developed a passion for both the arts and the outdoors. He obtained a degree in Environmental Science from the University of Kansas. After University he raced bicycles professionally, both on and off road.
In 1999 Todd co-founded his first design studio, DogtailDesign. In 2006 Todd and his partners Alex Henry and Lucian Foehr formally transitioned DogtailDesign into what is now cypher13, an interdisciplinary design team striving to improve the human experience. The cypher13 team is still just three, Todd, Alex and Lucian. None of cypher13's members have any sort of formal design training. The team is entirely self-taught and is in perpetual state of learning.
Todd has a great many hobbies and when not in the studio, enjoys most everything.
Jon Gothold
Partner and the Executive Creative Director
DGWB Advertising and Communications
Jon Gothold is a Partner and the Executive Creative Director of DGWB Advertising and Communications, the largest independently owned advertising agency in Orange County, California. Before co-founding DGWB in January of 1988, Jon spent time as an art director at NW Ayer, Cunningham and Walsh, and several smaller boutique agencies. During the early 80’s he was a show director for an event marketing company in Los Angeles, where he helped launch the Apple Macintosh in January of 1984.
His work has been recognized by most of the biggies-One Show, Clios, Andys, New York Art Directors, Communication Arts, etc. DGWB has also consistently been the dominant creative agency in their local Addys for the past 21 years. He was a Communication Arts judge in 2004, and in 2002 he won the Ethics in America award, which just doesn’t happen too often for advertising people.
He is a third generation native southern Californian, where he currently resides with several generations of his family. He is a frequent speaker and educator, plays guitar and sings in an alt country band, and in between all of that he searches obsessively for children’s advertising premiums from the 1930’s and 40’s.
Tyler McKellar
Freelance Copywriter
Tyler graduated from Brigham Young University in 1999 and book-ended his full-time ad career with the dot-com bust of early 2000 and the worst economic downturn since the Pre-Cambrian age. Fun times. In between he worked at several agencies, including Goodby, Silverstein & Partners and Wieden + Kennedy on clients such as got milk?, Netflix, eBay, Nike, EA Sports, and Coca-Cola. He currently works as a freelance writer.
Tyler has received awards from Cannes, the Andys, Communication Arts, and was the 2005 Radio Mercury Award Grand Prize winner. He lives in Teton Valley, Idaho with his wife and six kids. He splits his free time between riding his bike and riding out the economy.
