Stephen Freitas - CMO of the Outdoor Advertising Association of America

Date:      Tuesday, September 20, 2011
Time:     11:30 am – 1:30 pm
Place:     Salt Lake Hilton, 255 S. West Temple
Cost:      $25.00 for members, $35.00 for non-members, $15.00 for students

It's time to kiss those white pants and lazy days of summer good-bye and prepare for a brand new year of AAF-Utah advertising festivities! It's only appropriate to spend our final days of warm weather basking in outdoor advertising at our September luncheon with featured guest speaker Stephen Freitas.

The Out of Home Advertising Evolution

The out of home advertising has evolved into a highly effective and nimble media segment with the introduction of innovative technologies and media options that reach busy consumers with targeted impressions.

Mr. Freitas will explain the newly launched EYES ON audience measurement systems, advancements of digital formats, and how the out of home industry is addressing environmental stewardship, among other intriguing and current topics.

About Our Presenter

Mr Freitas is the Chief Marketing Officer of Outdoor Advertising Association of America. After spending 10 years developing high-profile marketing programs for Clear Channel Communications and Eller Media Company as Senior Vice President of Marketing, Stephen joined OAAA. Prior to joining OAAA, he worked as an agency media planner in San Francisco and at Chevron USA for eight years. He is a graduate from the University of California, Berkeley.

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Sponsors

Our sponsors for this event are:
AAF-Utah
expedx
Print2Day
Reagan Outdoor Advertising

Come early and mix, mingle and network. And meet our newest members!

Save your hard-earned money on luncheon reservations and become a member!